We are pleased to announce that Sandra Farwell has joined IPLC. Based in Toronto, Canada she will run the office in the position of Partner Northern America. Sandra has over 30 years experience in the International Private Label Market, leading buying and Private Label teams across food and non-food categories. Sandra started as a food […]
About Koen de Jong
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But we are proud to say that Koen de Jong contributed 20 entries already.
Entries by Koen de Jong
Trade shows can be an effective way for businesses to showcase their products or services, network with potential clients and partners, and gather market intelligence. We regularly discuss trade shows with commercial directors in our Private Label Groups and gather that most of the preparation time is dedicated to the logistics of the event: stand […]
Investing in negotiation skills is a top priortiy right now By Malachy O’Connor, Partner IPLC We are so busy dealing with current challenges at the moment that it’s easy to forget just how much change we have seen in the last three years. Brexit, the global pandemic, war in Ukraine and the consequent inflation crisis […]
It is vital to focus on a few critical key areas to become a best in class operator By Koen de Jong and Paul Stainton The private label market can be characterised as a quasi monopsony. This is a market form in which a few very powerful buyers interface with many suppliers. It results in […]
Private Label is growing in most European countries right now, as the cost of living crisis deepens, with inflation rising rapidly and consumers looking to manage their ever-tightening budgets. It has never been so important to ensure that your business is optimised for strong Private Label sales. With consultants working across 9 different European countries, IPLC […]
The explosion of new product launches in the Vegan sector continues. The UK plant-based market value is second only in size to the US, and continues to lead the way in new product innovation across Private Label in Europe. January is the key period with all retailers expanding their Vegan ranges to tie in with the […]
On Friday 3 December we presented our second online webinar on the impact of food cost inflation. In total 185 professionals working in the Private Label industry participated in the event. The objective was to give an update of the situation in the market place and to offer practical advice on strategy and tactics to […]
There is always room to grow sales in Private Label! Even with one of the highest shares of Private Label in Europe at over 50%, the UK market continues to see a rapid rate of new innovation and product launches in the Private Label arena. Christmas is a key time to gain and retain shoppers, […]
The Russian food market is rapidly changing. Modern retail is growing at the expense of open markets, mom-and-pop shops, street vendors and corner stores (traditional trade). Although the Russian retail market is consolidating it still remains relatively fragmented. In the process of concentration many independent retailers are expected to be absorbed by larger players or […]
The Covid pandemic has severely restricted the ability to travel resulting in important consequences for Private Label suppliers. Although market data remains available from the main providers, the crucial in-field research of new products, new initiatives and pricing has almost dried up due to the lack of ability to travel. It is vital to keep […]