Today private label is used to support a number of different objectives of the retailer. This support may cover quality, price, sustainability, environmental concerns, animal welfare and social engagement. Consolidation in the European retail market has driven intense competition and in response Private label has played a central role in the strategy of supermarkets to keep consumers loyal to the store whilst improving profitability. IPLC has actively supported retail clients in the development and implementation of a private label strategy. Our expertise encompasses designing the house brand architecture, range composition, price strategy, quality management and packaging design.