• Food retailers
  • Drugstores
  • Online retailers

The concept of Private Label emerged in Europe several decades ago. Retailers have invested heavily into building their stores into strong brands and have placed Private Label at the centre of their strategies. IPLC consultants have all worked in the Private Label market, either from the retail side or as a manufacturer supplying Private Label. This wealth of experience over many years is now available to our retail clients with our expertise being used in numerous projects around the world.

Design of the Private Label strategy

Today private label is used to support a number of different objectives of the retailer. This support may cover quality, price, sustainability, environmental concerns, animal welfare and social engagement. Consolidation in the European retail market has driven intense competition and in response Private label has played a central role in the strategy of supermarkets to keep consumers loyal to the store whilst improving profitability. IPLC has actively supported retail clients in the development and implementation of a private label strategy. Our expertise encompasses designing the house brand architecture, range composition, price strategy, quality management and packaging design.

Purchasing support

Finding suitable suppliers can be a challenge. This applies to both smaller retailers who cannot offer the minimum volume to meet the manufacturer’s requirements, as well as the larger players who are looking for small-scale innovative suppliers. Through our network of offices, IPLC has significant connects with local manufacturers in nine different markets within the EU. In many cases we have direct access to decision-making management in the food and non-food industry, meaning that successful cooperation can be quickly achieved.

Support in the operation

The successful implementation of a Private Label strategy requires knowledge and experience in the Private Label supply chain. Based on its experience, IPLC can assist retail clients in implementing the right organizational structure. Our support can include coaching the retailer’s team in implementing the strategy, as well as search, education and training. IPLC has developed an efficient methodology for category analysis that identifies gaps within a category for effective range development.

Our clients

  • Agenor (Switzerland)
  • AholdDelhaize (Netherlands)
  • AMS Sourcing (Netherlands)
  • ASDA (United Kingdom)
  • Azizia Panda (Saudi Arabia)
  • Budnikowsky (Germany)
  • Centrop (Netherlands)
  • Coop (Switzerland)
  • Coop (Netherlands)
  • Coop Trading (Denmark)
  • CRH Distribution (Netherlands)
  • DA Retail (Netherlands)
  • Delhaize Group (Belgium)
  • DetailResult (Netherlands)
  • Edeka Aktivmarkt (Germany)
  • Euretco (Netherlands)
  • Euromadi (Portugal)
  • Flanders Opticians (Belgium)
  • HADAC (Netherlands)
  • ICA (Sweden)
  • Jumbo Supermarkten (Netherlands
  • Lenta LLC (Russian Federation)
  • Majit Al Futtaim (UAE)
  • Makro (Belgium)
  • Makro (Netherlands)
  • Metro (Vietnam)
  • Metro (China)
  • Metro International (Germany)
  • O’Lacy International (Netherlands)
  • Optitrade Retailgroup (Netherlands)
  • Shufersal (Israel)
  • Spar Group (South Africa)
  • Topclass Group (Netherlands)
  • United Nordic (Norway)
  • Vomar Voordeelmarkt (Netherlands)
  • Walmart (Canada)
  • Walmart (Mexico)

Loonsebaan 127
5263 CM Vught
The Netherlands
Tel: +31 (0)73 – 68 43 808
VAT: NL822624102.B01
Chamber of commerce:  50065106
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