Producers are challenged by their retail buyers to support them in order to differentiate themselves from the competition. Private label plays a strategic role in this process because packaging, formulation, price and assortment can be adjusted to the wishes of the retailer. In order to assist both private label producers and retailers in the innovation process, the supplying industry is looking for opportunities to get in direct contact. However, it is difficult to find the right way because it is not always clear who the players are, how their organization is structured and how decisions are made within it. IPLC is familiar with these problems and sensitivities and offers thorough knowledge on how relationships can be built and maintained. It is essential to learn the right approach from consultants that know how to navigate this potential minefield.