A New Era for Private Label
Navigating New Retailer Buying Strategies
So much has changed in the last three years: Brexit, COVID, the war in Ukraine and the current inflation crisis. The balance of power has shifted back and forth between retailers and manufacturers.
We are seeing retailers deploying new strategies. Some are long-term, collaborative and partnership-focused. Others are short-term, tactical and aggressive. Suppliers have needed to act quickly with counter selling strategies.
In the next few months IPLC will conclude research to understand key retailer buying strategies and will make recommendations to enable suppliers and manufacturers face confidently into the new world of Private Label, helping you to navigate through challenges and opportunities.
These will be shared, along with the latest insight into Private Label developments across Europe, at our 5th Private Label Seminar in Amsterdam, to be held in the afternoon on Monday 22nd May, prior to the Private Labels show.
Stay tuned, more information to follow in the near future.