Luis Sobreroca

Partner Spain

Luis has more than 20 years of experience in the Private Label manufacturing industry. He has worked for leading manufacturing companies in Food, Household cleaning and Personal Care. In senior positions he has vast experience in all aspects related to marketing, sales, product development and developing new markets.

He started his career working at Borges as a key account manager for international customers, reaching the position of Export and Private Label Manager of the Nuts Division. Following this he joined McBride as a Commercial & Marketing Director for the Iberian market with the objective to position McBride as one of the top Private Label suppliers. After this he was engaged as Export, Private Label and B2B Director at Panrico, where he held full responsibility of the International business and Private Label contracts both nationally and abroad.

In 2012 he started his own consultancy company offering his services to manufacturing companies (in both Spain and abroad) in developing their Private Label business and supporting foreign manufacturers entering the Spanish market.

Luis speaks Spanish and is fluent in English.

Prior Experience:

  • Borges (nuts and edible oils)
  • McBride (household and personal care)
  • Panrico (sliced bread, pastries and biscuits)


  • Bachelor Degree in Business Administration at the University of Kentucky (USA)
  • MCE – Management & Leadership
  • ESADE – Commercial Direction in the Retail Companies