IPLC has opened a new office to expand its consulting activities in the Nordic Countries. Jonas Kærgaard Petersen will be joining IPLC as a partner for Denmark, Sweden, Norway and Finland.
Jonas has a strong international background and completed a career of almost 15 years at the Nopa Nordic Group, a Danish private label manufacturer in the household cleaning and personal care sector. With his experience, he feels fully comfortable with all aspects involved in private label in the Nordics. Additionally, he has hands-on commercial experience in oversees markets such as Asia, the US and Australia.
Jonas has a keen interest in topics related to sustainability and since 2007 he has been at the forefront of promoting sustainability in private label manufacturing. Over the years, he has gathered substantial experience in product innovation and has created profitable sustainable solutions that have resulted in award-winning products.
Recently, he has worked as an independent consultant on projects in various categories such as diapers, canned fish and baby food.
“Whilst continually evaluating the market during my independent consulting journey it was clear IPLC stood out as the organisation providing the most extensive services within the private label industry. I closely follow the latest trends and developments in sustainability and enjoy reading reports and keeping track of consumer behaviour, packaging and plastic reduction.
With my experience and deep understanding of the Nordic markets, I will seek to support retailers, private label manufacturers and suppliers. I believe my experience enables me to navigate them to success.”
Koen de Jong, Managing Partner IPLC:
“We are proud to include such an experienced expert as Jonas in our team. The Nordic countries have a rather complex and fragmented retail structure but there is plenty opportunity for growth in private label, notably at the sustainability end of the market. On the other hand, we can learn a great deal from the experience that Jonas will bring to our team. We shall continue to further expand our pool of private label professionals with a vast know-how and experience in retail and manufacturing.”