Sandra Farwell

Partner North America

Sandra has over 30 years experience in the International Private Label Market, leading buying & Private label teams across food & non-food categories.

Sandra started as a food buyer at Marks & Spencer & then moved over to Loblaw Companies in Canada, where she progressed to a Senior Director of Merchandising. She developed many Private Label ranges across ambient, frozen, fresh & consumables.

She became a Vice president of Private Label at Walmart Canada & then took over as a Walmart International Global Officer of Private Label in the United States. She oversaw Private Label programs in 10 different countries including China, India, Mexico, South America & UK.

Sandra has expertise in North American Private Label programs including branding, supplier development & retailer insights.

Previous experience

  • Marks & Spencer
  • Loblaw Companies
  • Walmart International


  • Executive Development Program, Harvard University
  • BA, Queen’s University