The “supermarket” of discount retailers has had a huge impact and forced the established order to reconsider its strategy. In addition, we see a decline in loyalty from younger generations to branded products. This fueled the further growth of the private label market share and offers opportunities for initiatives with added value at the top of the market.
The Private Label Revolution is currently probably the most complete publication in the field of private label. Many years of experience in the international private label industry and intensive research form the basis of this book. It shares practically applicable knowledge and insights to operate successfully in an extremely competitive market.