Jonas Kærgaard Petersen

Partner Nordic

With 25 years of experience in markets across the globe, Jonas has a strong international background. As COO for a Danish private label manufacturer in the household cleaning and personal care sector, he was active in markets such as Europe, Asia, the US and Australia for almost 5 years. Previously, he also gained solid insight into the DIY retailer market as Head of Sales in central Europe for an American paint manufacturer.

Jonas has a keen interest in topics related to sustainability and since 2007 he has been at the forefront of promoting sustainability in the production of private label products. This strategy turned his company into the largest private label manufacturer in home- and personal care in northern Europe. Over the years, he has gathered substantial experience in product innovation and has created profitable sustainable solutions that have resulted in award-winning products. This success has been, among other things, achieved by setting up and facilitating innovation workshops that involve ingredient suppliers, retailers and scientists.

Recently, he has been working as a consultant on projects in various categories such as diapers, canned fish and baby food.

Jonas considers his work his hobby and he closely follows the latest trends and developments in the field of sustainability. He enjoys reading reports and keeping track of consumer behaviour, packaging and plastic reduction. He has an entrepreneurial spirit and continuously seeks new opportunities and potential. Moreover, he likes to view things from a different angle and a completely new perspective.

With his experience and deep understanding of the Nordic markets, Jonas seeks to support retailers, private label manufacturers and suppliers. These countries have a rather complex and fragmented retail structure and with outside support, parties may be navigated to success. Furthermore, Jonas is exploring opportunities in the Asia Pacific and North American markets.

Jonas is fluent in English, German and Danish (mother tongue).

Prior experience

  • Valspar Inc
  • Nopa Nordic Group A/S


  • Commercial degree at Struer Handelsskole
  • CFL, Advanced Business Development, Strategy, Innovation, Globalization and Change Management