Ulrich has more than 25 years’ experience in the Private Label manufacturing industry. He has built up and managed businesses in a number of different categories such as Personal Care, Household, Pet Food and Cosmetics.
After initially working in the branded market for Compo GmbH (BASF) and Kimberly-Clark, Ulrich has focused on the Private Label market since 1996.
He has a wealth of experience in all aspects of the Private Label sector, such as NPD, tender management, customer service etc. Ulrich has also created commercial organisations to meet the demands of international Private Label customers. His focus has always been to build long term relationships with retail customers.
Ulrich has worked successfully within a range of different categories for various companies. His experience covers working in international groups, SMEs and a start-up.
He is a native German speaker and is fluent in English.
- Compo GmbH (BASF) — Key Account Manager
- Kimberly- Clark Germany — National Key Account Manager
- Luhns GmbH — International Sales Manager
- A/S Arovit Petfood — CEO Germany (GmbH)
- Austria Petfood — Sales Director
- Nice-Pak International — Senior Business Director
- Degree in Economics (Dipl. Kaufmann) Georg-August Universität Göttingen
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