Year of publishing 2018
Opportunities in the Value-Added Private Label Market
Value added private labels (VAPLs) have become important within the private label architecture of retailers across Europe. Apart from margin improvement, they are crucial to differentiate from the competition. It allows retailers to take unique initiatives to meet specific consumer needs, helping to build shopper loyalty. In our definition VAPLs include Premium, Organic, Free From, Eco-friendly and Regional private label. At IPLC we wanted to better understand and define the position of VAPLs in the private label architecture and strategy of retailers. We started with an analysis of a range of academic papers published over the past few years, relevant to the subject. We followed this with store checks in 25 retailers across 9 countries. We then conducted interviews with senior managers in the private label industry. Finally, we added our own local experience and knowledge as retailer brand specialists in an effort to create some transparency in the discussion, enabling us to make meaningful predictions and recommendations. The IPLC research report on Opportunities in the Value Added Private Label Market, will deliver a unique insight into a developing and exciting area of growth for retailers and suppliers alike. We hope it will provide unrivalled insight for all participants in this market sector. Not only where it stands today, but identifying areas of growth and opportunity for the future.