Our annual seminar | Monday 27 May at of 12:00 | Novotel Amsterdam

The Price is Right?

Supermarket Pricing Strategies and the Evolving Role of Private Label

IPLC is organising their annual seminar for suppliers, retailers and other professionals in the Private Label industry.

During the cost-of-living crisis we have seen many consumers switch to the discounters and move into buying private label products in place of the leading brands.

  • How has the market landscape changed?
  • Has the price gap between private label and brands widened?
  • What pricing strategies are retailers now adopting?
  • Has the strength of the discounters meant that their offer has become more, or less, competitive?
  • What does this mean for all players in the private label supply chain over the next few years?

We will share the findings from our latest research uncovering the answers to these questions along with latest insight into Private Label developments across Europe.

 We will welcome industry professionals who will provide insight on the these themes to inspire us with practical examples.


12:00 Arrival, lunch

13:00 Welcome
Koen de Jong, Managing Partner IPLC

13:05 IPLC Research 2024 | The Price is Right?
Supermarket Pricing Strategies and the Evolving Role of Private Label
Malachy O’Connor, Partner Ireland, IPLC

13:45 Pricing Power in Private Label
Mark Helder, Senior Director at Simon-Kucher | Consumer Goods & Retail

14:15 Mastering Private Label Price Trends: Cost Models and Forecasts to Anticipate Product Price Movements
Andrew Moriarty, Head of Analysis at Mintec Global

14:45 Break

15:15 Filling the Price Gap with Venture Brands
Koen de Jong, Managing Partner

15:45 Navigating Pricing Strategies for Online vs.  Brick-and-Mortar Grocery Retail
Remy Medina, Partner France, IPLC

16:15 Powering the Return from Innovation with Value Based Pricing
Matthew Johnston, CEO at EPIC Conjoint

16:45 The Art of the Affordable
Vibeke van der Bilt, Trading Analyst and Fleur Randag, Picnic Private Brands Leads

17:15 Wrap-up and drinks


Novotel Amsterdam (walking distance from the RAI exhibition centre)


€575 including walk-in lunch is (€525 for Private Label Group members)



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