Henk Casteele

Partner Belgium

Henk Casteele has more than 23 years of experience in various private label manufacturing companies in Belgium. He has led multiple sales teams and implemented international strategies for dominant private label operators in their respective categories.
During his tenure as Commercial Director he gained extensive knowledge of the frozen food industry. Thereafter, he served as the Commercial Director at Roger & Roger, a potato crisps manufacturer.

Henk brings valuable expertise to IPLC, offering support in company analysis, benchmarking, and business strategy implementation for private label suppliers. His skill set includes strategic planning, international expansion, contract negotiation, and key account development. Throughout his career, he has serviced a wide range of European retailers.

Prior experience

  • Crops
  • Ysco
  • Morubel
  • Jacques Ice
  • Roger & Roger


  • Business Economics, Leuven University
  • Mast Applied Linguistics English-Italian