Zoë Cox

Zoë has over 20 years’ experience in discount retail and private label, including a distinguished career with Aldi UK.
Her passion for retail began early, spending weekends helping on her father’s market stall, where she quickly developed a sharp instinct for merchandising and sales performance.
Zoë joined Aldi in Operations as an Area Manager before progressing to Buying Director, where she led high-performing teams and managed multi-million-pound categories across the UK and Ireland. During her 13 years in buying, her portfolio spanned Ambient Food, Chilled Foods (including Cheese, Milk, Butter and Prepared Salads), Baby, Household and Air Care.
She played a key role in advancing Aldi’s Private Label quality strategy — a cornerstone of the business’s growth from 2.3% to 9% UK market share during her buying tenure. Through rigorous benchmarking of market-leading brands, she led award-winning relaunches that consistently delivered brand-beating quality at compelling value.
Zoë brings deep expertise in private label strategy, category management, cost optimisation, supplier negotiation, and delivering market-leading value without compromising on quality standards.

Prior experience:
Aldi Stores UK

Education
BSc (Hons) Sports Science, University of Swansea, Wales