The Private Label Revolution

The Private Label Revolution


  • The Private Label Revolution

    Sharing knowledge from research and practice

    The book describes the current developments that are taking place in the market for retailer brands.

    The supermarketification of discount retailers has had a huge impact and forces mainstream players to reconsider their strategy, Furthermore, we see a decline in brand loyalty from the value-focused younger generation. This fuels continued market share growth of private label and offers opportunities for initiatives at the value-added end of the market.

    The Private Label Revolution probably is the most comprehensive publication on retailer brands to date. Many years of working in the international private label industry as well as extensive research form the foundation of this book. It shares practical knowledge and experience that provide a deeper understanding of the complexity of running a private label business in an extremely competitive market.

Product specification

Language: English
First edition: March 2019
Size: 22.5 x 22.5 x 2.3 cm
Full colour, hard cover, 240 pages, over 200 photos and graphs.
Price €95 (excluding handling, shipping and VAT if applicable)
Discounts: 10 books or more: 5%, 30 books and more: 10%
ISBN: 978-90-811550-3-8
The book is only available via

Comments on the book


In the four weeks after its publication on 19 March, the following comments on the book The Private Label Revolution were shared:

“Great book! Definitely a must-read for all those who work in retail. Very well describes supplier and retailer relationship. I particularly liked the part about building private label architectures and packaging design creation. The supermarketification of discount retail is an extremly interesting topic in terms of market trends. I enjoyed reading it”.
Tanja Perović Al HamashiHead of Own Brands Category Management Department Delhaize Srbija

“A very interesting read”
Martijn SchreursPartner Gilde Buy Out Partners

“A must-read for everyone working in the private label domain.  Highly relevant to the academic field to remain in touch with the latest developments among retailers, national brand manufacturers  and dedicated private label suppliers.  Like all previous books in the series, I very much enjoyed reading this update and gained a lot of new insights”.
Marnik DekimpeResearch Professor of Marketing, Tilburg University & KU Leuven

“In my opinion this book can be considered as the new ‘Private Label Handbook’. The printing is of high quality and beautifully illustrated with many real-world examples of store brands. A book worth every minute of reading”.
Laurens SlootProfessor Retail Marketing at University of Groningen and Founder of EFMI Business School, Manager of the year 2017

“Interesting private label food for thought”.
Arend BouwerManaging Director at Farm Dairy

“Again an insightful book,  very well worth reading!”
Marc RennePartner Nimbus

“In the recent book of IPLC, Koen de Jong and his colleagues in Europe explain successful private label strategies”
Distrifood magazine

“The Private Label Revolution discusses the discounter magic and often successful strategies of mainstream retailers. It explains why national brands struggle to keep up”

Op voorraad

SKU: IPLC2019 Categorie:
5% Discount at 10 books 10% Discount at 30 books

Extra informatie

Gewicht 1000 g
Afmetingen 225 × 225 × 25 mm

2 beoordelingen voor The Private Label Revolution

Er zijn nog geen beoordelingen.

Wees de eerste om “The Private Label Revolution” te beoordelen

Het e-mailadres wordt niet gepubliceerd. Verplichte velden zijn gemarkeerd met *