IPLC Research Report: Driving Private Label Growth through Collaboration

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How Private Label Suppliers in Europe Experience the Relationship with their Retail Clients

In the first 2 months of 2017 IPLC consultants interviewed 113 senior managers from its network of private label manufacturers in 16 different European countries. The companies were from a range of product sectors.

In the market for private label a few powerful buyers interface with many suppliers. This has created an environment where there is major downward pressure on pricing and margins for private label suppliers.

At IPLC we felt that the conditions that prevail in the market required better understanding from the manufacturer’s point of view, specifically on the relationships that they have with their main retail customers across the key areas of:

-Bottlenecks in collaboration
-Turnover of Contacts
-Decision making
-Collaboration and trust
-Quality and Price
-Supply Chain Management
-Tender process

IPLC Research Report 2017 English

IPLC Research Report 2017 German

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