The Private Label Revolution

The Private Label Revolution


  • The Private Label Revolution

    Sharing knowledge from research and practice

    The book describes the current developments that are taking place in the market for retailer brands.

    The supermarketification of discount retailers has had a huge impact and forces mainstream players to reconsider their strategy, Furthermore, we see a decline in brand loyalty from the value-focused younger generation. This fuels continued market share growth of private label and offers opportunities for initiatives at the value-added end of the market.

    The Private Label Revolution probably is the most comprehensive publication on retailer brands to date. Many years of working in the international private label industry as well as extensive research form the foundation of this book. It shares practical knowledge and experience that provide a deeper understanding of the complexity of running a private label business in an extremely competitive market.

Product specification

Language: English
First edition: March 2019
Size: 22.5 x 22.5 x 2.3 cm
Full colour, hard cover, 240 pages, over 200 photos and graphs.
Price €95 (excluding handling, shipping and VAT if applicable)
Discounts: 10 books or more: 5%, 30 books and more: 10%
ISBN: 978-90-811550-3-8
The book is only available via

Comments on the book


In the four weeks after its publication on 19 March, the following comments on the book The Private Label Revolution were shared:

“This book is probably the most comprehensive publication on retailer brands to date. It shares practical knowledge and experience that will provide a deeper understanding of the complexity of running a private-label business in an extremely competitive market.”
European Supermarket News (ESM)Issue 3, 2019
“What a fantastic book from a good friend and industry expert. I recommend this book to every private label professional”
Juan De PaoliSenior Vice President Private Brands at Ahold Delhaize
“Despite the fairly high price of the book, it was worth every minute of reading. It gave us valuable insights that will help our company in its strategic decision-making in this extremely competitive market”
Alphons ThijssenGeschäftsführer Frisch und Frost
“Just finished reading this book, immensely enjoyed it, and highly recommend it. What makes this book stand out is that it not only discusses private labels from the perspective of the retailer and the brand manufacturer, but also from the (dedicated) private label manufacturer and the supply industry. Anyone interested in understanding the intriguing world of store brands would benefit tremendously from reading this book”
Inge GeyskensProfessor of Marketing at Tilburg University
“Koen, I have just received my copy of this wonderful book. It is an excellently produced and insightful publication that we will use for much learnings on the European PL market. Well done!”
Edward HorganSales Manager at Delicatessen Supplies
“I want to alert you to a wonderful new book on private labels. The book gives a comprehensive overview of the European private label scape, combining theory with consulting experience and research conducted by IPLC. It covers a broad set of hot topics, from private label proliferation and architecture to design and sourcing. Another nice feature of the book is that it contains a wealth of pictures (in color) of private label products, which should be a source of inspiration to retailers around the world. Each chapter concludes with useful takeaways. One “bonus” is a pictorial overview of the private label architecture of 20 retailers, ranging from the UK to Russia. I warmly recommend this book to anybody who is interested in private labels!”
Jan Benedict SteenkampAuthor of Retail Disruptors, Global Brand Strategy, Brand Breakout and Private Label Strategy
“Afgelopen weekend dit boek verslonden. Een ‘must read’ voor iedereen die in private label geïnteresseerd is. Een berg aan inzichten van Koen de Jong van IPLC BV Retailer Brand Specialists. Top!”
Marc WaelbersChange manager, inspirator and business developer. Passionate about food, wine and inbound marketing methodology
“For some insights into how private label is accelerating across Europe including Ireland this recently published book is Excellent.”
David LeydonHead of Food & AgriBusiness at ifac
“Must read for everyone working with private labels.”
Retail Manager and Value Selling Expert at Tetra Pak
“Great book! Definitely a must-read for all those who work in retail. Very well describes supplier and retailer relationship. I particularly liked the part about building private label architectures and packaging design creation. The supermarketification of discount retail is an extremly interesting topic in terms of market trends. I enjoyed reading it”.
Tanja Perović Al HamashiHead of Own Brands Category Management Department Delhaize Srbija
“A very interesting read »
Martijn SchreursPartner Gilde Buy Out Partners
“A must-read for everyone working in the private label domain.  Highly relevant to the academic field to remain in touch with the latest developments among retailers, national brand manufacturers  and dedicated private label suppliers.  Like all previous books in the series, I very much enjoyed reading this update and gained a lot of new insights”.
Marnik DekimpeResearch Professor of Marketing, Tilburg University & KU Leuven
“In my opinion this book can be considered as the new ‘Private Label Handbook’. The printing is of high quality and beautifully illustrated with many real-world examples of store brands. A book worth every minute of reading”.
Laurens SlootProfessor Retail Marketing at University of Groningen and Founder of EFMI Business School, Manager of the year 2017
“Interesting private label food for thought”.
Arend BouwerManaging Director at Farm Dairy
“Again an insightful book,  very well worth reading!”
Marc RennePartner Nimbus
“In the recent book of IPLC, Koen de Jong and his colleagues in Europe explain successful private label strategies”
Distrifood magazine
“The Private Label Revolution discusses the discounter magic and often successful strategies of mainstream retailers. It explains why national brands struggle to keep up”

En stock

UGS : IPLC2019 Catégorie :
5% Discount at 10 books 10% Discount at 30 books

Informations complémentaires

Poids 1000 g
Dimensions 225 × 225 × 25 mm

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