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  • Carolina Najar

    Partner (Spanien)
  • Carolina worked for the EROSKI Group for 16 years, occupying different management positions within the Commercial and Marketing area as Brand and Own Brand Marketing Director.

    Her experience has allowed her to work deeply within the key commercial parts of Private Label development in the Spanish and European market. She has a vast experience of The Food and Consumer Goods sector, including an expert knowledge of Consumer Products Positioning.

    Carolina has been responsible for the Strategic Positioning of the EROSKI brand and its brand portfolio: SeleQtia, Sannia, Basic and belle among others. Products with a solid market share, loyal customers who feel an affinity towards associated values ​​that allow the EROSKI Group to position itself as a leader in segments such as Health in the national market.

    She left EROSKI in 2015 to create her own Consultancy that creates and advises companies in business development within the Food and Consumer Goods sector.

    Carolina speaks fluent English and Spanish.

    Education

    International Master in Open Innovation and Entrepreneurship (Mondragon University)
    Master in Retail Management (Mondragon University)
    Graduate in Business Economics (Basque Country University)

     cnajar@iplc-europe.com

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